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DRAG

OUR FOUNDER FAVES!

Here are the products I reach for every single day.

Each one has been crafted with intention, innovation, and a touch of BELLA magic. These are the formulas I trust, the shades I wear, and the textures I can’t live without! Featuring our viral ‘30 second lash lift’ mascara & our crystal infused highlighting blush with real rose quartz.

Discover BELLA

BELLA was born out of a dream to create exceptional beauty solutions using 100% vegan innovation. Experience unique formulations & precious ingredients. Our founder Sabina believes in products with powerful performance & instant results. Anchored by generations of product creation, experience beautifully curated products infused with flowers, fruits & crystals to 'wow' you at every moment. As a passionate philanthropist, 1% of all sales go to causes that matter

#BUTTERFLYSQUAD

Every Butterfly has a story — and yours is just beginning. The BELLA Butterfly Squad is our community where your uniqueness is your superpower. You were born to evolve, to express, to become. This is more than makeup — it’s metamorphosis. Join our journey to discover your inner butterfly — the one you were always meant to be. Tag @bellaworld & #ButterflySquad to share your transformation. Tag @bellaworld & #ButterflySquad to share your transformation

A sweet celebration with our Butterfly Squad at Nysaa where beauty, joy, and BELLA magic came together

Glow so juicy, you could almost taste it. Our signature skin-lighter, made to radiate like golden hour

Saw It. Bought It. Germany needs you!

Berry bold. Ice smooth. A lip paint that melts on and stays all day

Pressed silk. Pure pigment. This is radiance, redefined

Lashes lifted. Lips sealed. A BELLA look is never halfway

Glow that speaks in whispers soft, seamless, unforgettable

Soft glam. Clean lines. A nude that lives on your lips and your shelf

One swipe, endless power. Because every BELLA look begins with a bold lip

Glide into glow ✨ Velvet mattes, and hues that let your inner butterfly shine

Crushed Diamonds. Velvet on skin. This is beauty written in the stars

Sculpted. Smooth. Unapologetically bold. This is the power of a perfect lip

DUBAI LAUNCH

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